Communicating effectively to advance street safety is not a new goal, but Vision Zero is bringing greater urgency and critical thinking to this need. It also brings together a wider and more diverse range of stakeholders who recognize the value of well-planned, measureable communication efforts. In this case study, we look at two early-adopter cities’ — New York City and San Francisco — promising approaches to communicating about Vision Zero in order to garner attention and influence behavior — at all levels of society.

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See which U.S. cities have committed to Vision Zero