At its core, Vision Zero recognizes that all people have the right to move about their communities safely. All people. At its core, Vision Zero is about ensuring equity on our streets, sidewalks, and bikeways. We share this case study and call on city and community leaders to center equity in their Vision Zero work. […]
A recent report from the Governor’s Highway Safety Association (GHSA) documenting an unprecedented increase in traffic deaths among people walking was alarming enough. But to see widespread news coverage demeaning the seriousness of this issue by dumbing down the problem to one of too many pedestrians using cell phones was downright unsettling.
A New Resource from the Vision Zero Network Vision Zero. The words are intriguing…captivating even. The bold concept appeals to many people. After all, who would be against the goal of reducing the number of needless traffic deaths to zero? And, the urgency is unambiguous, given that more than 35,000 people were killed (and millions more […]
Vision Zero is, at its core, about equity. It is about setting and achieving the morally imperative goal of ensuring that everyone can move about their communities safely.
The Vision Zero Network seeks a dynamic and highly motivated individual to help advance, measure, and maintain meaningful Vision Zero commitments and actions across the nation.
As the number of people dying in traffic crashes on American roadways has hit a tragic 50-year high, the call to manage speeds to save lives is stepped up today with the release of an interactive national Speed Fatality Map. Released by the Vision Zero Network and the National Coalition for Safer Roads, the map brings light to the thousands of speed-related deaths that could be prevented each year and strategies to save lives.
People across the globe will rally the week leading up to International World Day of Remembrance for road traffic victims on Sunday, November 20, 2016. The goal is to recognize that traffic violence is one of the leading causes of death globally, with more than 1.25 million lives lost last year.
On October 5th, 2016, federal government, advocacy and community leaders at the national level stepped up in an unprecedented way to declare that “enough is enough” of the widespread suffering caused by traffic violence in this country. Together, we set a new goal — and with it much-needed new urgency and a new direction — called the Road to Zero, a national campaign to eliminate traffic deaths in the U.S. within the next 30 years.
In the wake of appalling violence in Minnesota, Louisiana, and Texas during the past few weeks and swelling racial tensions nationwide, a spotlight is shining on systemic inequities in our nation’s law enforcement system. These tragedies are influencing our thinking across the country. Personally, I am thinking differently about Vision Zero. Not only as it relates to law enforcement, but also in other ways that U.S. communities are interpreting and implementing Vision Zero efforts as they relate to social justice and equity. Admittedly, at this point, I have more questions than answers. I acknowledge that I feel uncomfortable talking about some of these issues, and that I’m far from being an expert in this area. Yet I do feel a responsibility, as the leader of the Vision Zero Network, to share my concerns, including places that I think Vision Zero may have misstepped early in its short history, and to look for solutions.
Communicating effectively to advance street safety is not a new goal, but Vision Zero is bringing greater urgency and critical thinking to this need. It also brings together a wider and more diverse range of stakeholders who recognize the value of well-planned, measureable communication efforts. In this case study, we look at two early-adopter cities’ — New York City and San Francisco — promising approaches to communicating about Vision Zero in order to garner attention and influence behavior — at all levels of society.