Commit to #CrashNotAccident

Words matter. They convey meaning and influence perceptions and actions. We invite you to join us in committing to communicate responsibly about traffic safety by taking the #CrashNotAccident pledge in advance of the World Day of Remembrance for Road Traffic Victims on November 18, 2018.

Why take the pledge?

For too long, we’ve considered traffic deaths and severe injuries to be inevitable side effects of modern life. Yet “accidents” are tragedies that can be prevented. These are preventable incidents -- crashes, but not necessarily accidents -- for which proven solutions exist, such as designing roadways, managing speeds, and setting policies that prioritize safety.

Who should take the pledge?

Individuals, agencies and media outlets have already made commitments to using crash not accidents. Police departments in New York City and San Francisco have modified their language. And, thanks to #CrashNotAccident advocacy from Families for Safe Streets and Transportation Alternatives, the Associated Press Stylebook issued guidance to reporters to avoid using the word accident because it “can be read as exonerating the person responsible.”

Why is this important to World Remembrance Day (WDR) on November 18, 2018?

WDR is a global event remembering the millions of people killed and injured in traffic crashes around the world. Every year, there are 40,000 traffic fatalities on U.S. roads--the worst traffic fatality rate of all the developed nations.

What can you do?

Sign the pledge! And, commit to Vision Zero. Since 2014, more than 30 U.S. cities have committed to Vision Zero to eliminate traffic deaths and severe injuries in their communities, coalescing leaders in the realms of transportation, public health, policymaking, law enforcement, and in the larger community.

We need to transform our language to reflect traffic crashes as a public health crisis. Encourage your local newspapers, agencies and others to take the pledge today.

For more about Vision Zero, click here.