The Road to Zero is an unprecedented national commitment to safety

On October 5th, 2016, federal government, advocacy and community leaders at the national level stepped up in an unprecedented way to declare that “enough is enough” of the widespread suffering caused by traffic violence in this country. Together, we set a new goal — and with it much-needed new urgency and a new direction — called the Road to Zero, a national campaign to eliminate traffic deaths in the U.S. within the next 30 years.

Vision Zero, Equity & Law Enforcement

In the wake of appalling violence in Minnesota, Louisiana, and Texas during the past few weeks and swelling racial tensions nationwide, a spotlight is shining on systemic inequities in our nation’s law enforcement system. These tragedies are influencing our thinking across the country. Personally, I am thinking differently about Vision Zero. Not only as it relates to law enforcement, but also in other ways that U.S. communities are interpreting and implementing Vision Zero efforts as they relate to social justice and equity. Admittedly, at this point, I have more questions than answers. I acknowledge that I feel uncomfortable talking about some of these issues, and that I’m far from being an expert in this area. Yet I do feel a responsibility, as the leader of the Vision Zero Network, to share my concerns, including places that I think Vision Zero may have misstepped early in its short history, and to look for solutions.

Communications Strategies to Advance Vision Zero

Communicating effectively to advance street safety is not a new goal, but Vision Zero is bringing greater urgency and critical thinking to this need. It also brings together a wider and more diverse range of stakeholders who recognize the value of well-planned, measureable communication efforts. In this case study, we look at two early-adopter cities’ — New York City and San Francisco — promising approaches to communicating about Vision Zero in order to garner attention and influence behavior — at all levels of society.

Vision Zero Network Welcomes Zach Vanderkooy as Deputy Director

We’re thrilled to announce that the Network’s staff will double in size in the coming months as we welcome Zach Vanderkooy into the new position of Deputy Director. Zach will work closely with staff from both Vision Zero Focus Cities and Emerging Cities, as well as with advocates — and help develop useful resources and specific standards to guide cities toward successful Vision Zero efforts. He’ll also identify and guide strategies for the Network overall to advance Vision Zero across the country.

10 Cities Lead National Effort to Eliminate Traffic Fatalities

Ten U.S. cities have announced their plans to step up efforts to eliminate traffic fatalities and severe injuries among all road users by joining the new Vision Zero Focus Cities program, launched by the Vision Zero Network. The 10 Vision Zero Focus Cities include: Austin, TX; Boston, MA; Chicago, IL; Fort Lauderdale, FL; Los Angeles, CA; New York City, NY; Portland, OR; San Francisco, CA; Seattle, WA; Washington, D.C.