On October 5th, 2016, federal government, advocacy and community leaders at the national level stepped up in an unprecedented way to declare that “enough is enough” of the widespread suffering caused by traffic violence in this country. Together, we set a new goal — and with it much-needed new urgency and a new direction — called the Road to Zero, a national campaign to eliminate traffic deaths in the U.S. within the next 30 years.
In the wake of appalling violence in Minnesota, Louisiana, and Texas during the past few weeks and swelling racial tensions nationwide, a spotlight is shining on systemic inequities in our nation’s law enforcement system. These tragedies are influencing our thinking across the country. Personally, I am thinking differently about Vision Zero. Not only as it relates to law enforcement, but also in other ways that U.S. communities are interpreting and implementing Vision Zero efforts as they relate to social justice and equity. Admittedly, at this point, I have more questions than answers. I acknowledge that I feel uncomfortable talking about some of these issues, and that I’m far from being an expert in this area. Yet I do feel a responsibility, as the leader of the Vision Zero Network, to share my concerns, including places that I think Vision Zero may have misstepped early in its short history, and to look for solutions.
Communicating effectively to advance street safety is not a new goal, but Vision Zero is bringing greater urgency and critical thinking to this need. It also brings together a wider and more diverse range of stakeholders who recognize the value of well-planned, measureable communication efforts. In this case study, we look at two early-adopter cities’ — New York City and San Francisco — promising approaches to communicating about Vision Zero in order to garner attention and influence behavior — at all levels of society.
We’re thrilled to announce that the Network’s staff will double in size in the coming months as we welcome Zach Vanderkooy into the new position of Deputy Director. Zach will work closely with staff from both Vision Zero Focus Cities and Emerging Cities, as well as with advocates — and help develop useful resources and specific standards to guide cities toward successful Vision Zero efforts. He’ll also identify and guide strategies for the Network overall to advance Vision Zero across the country.
While every city is unique in so many ways, when it comes to traffic safety, communities as diverse as Boston, Fort Lauderdale and Los Angeles actually have a lot in common. In fact, in the first nine months of the Vision Zero Network, as we’ve worked with people from dozens of cities as diverse as […]
Ten U.S. cities have announced their plans to step up efforts to eliminate traffic fatalities and severe injuries among all road users by joining the new Vision Zero Focus Cities program, launched by the Vision Zero Network. The 10 Vision Zero Focus Cities include: Austin, TX; Boston, MA; Chicago, IL; Fort Lauderdale, FL; Los Angeles, CA; New York City, NY; Portland, OR; San Francisco, CA; Seattle, WA; Washington, D.C.
As we enter a new year, our resolution for 2016 is simple: continue — and build on — the incredible momentum of 2015. In just two short years, the concept of Vision Zero — eliminating traffic fatalities and severe injuries among all road users — has evolved in the U.S. from an ambitious advocacy appeal […]
As the momentum around Vision Zero spreads across the United States, one of the most common questions we hear from interested stakeholders is: What makes a Vision Zero city? We know that achieving the goal of zero traffic fatalities and serious injuries can’t be achieved with a “business as usual” mindset. While Vision Zero is […]
There’s certainly no silver bullet to solving the epidemic of traffic violence. In fact, by definition, Vision Zero is a multi-pronged approach to the complex problem of street safety. But one thing is crystal clear: Speed kills. We know that speed is a common factor in traffic fatalities and severe injuries — especially for people […]
As I walked with more than 100 people in San Francisco’s first-ever commemoration of the World Day of Remembrance for Traffic Victims, I saw signs of hope. Tragically, we know the commemoration and action of millions worldwide will not bring back the loved ones lost to traffic violence, nor take away the suffering of those […]