Words Matter: Effective Vision Zero Messaging


  • Start: May 5, 2020 11:00 AM
  • End: May 5, 2020 12:00 PM

Tuesday, May 5 @ 11am-12pm PT / 2-3pm ET

Word choices have a huge power to shape our understanding of what is happening in our communities and how we can make change. Come to this webinar prepared to examine and discuss the language we use in transportation safety work. We’ll consider the power of words to both reflect existing attitudes and to influence change in perceptions and actions. This presentation will explore embedded biases or assumptions in common transportation terminology and provide tips and tools to help us broaden our inclusion of everyone we aim to benefit in working for Vision Zero. This is a great fit for diverse stakeholders, including transportation, public health and law enforcement professionals; community advocates; media and others who communicate about transportation; and policymakers.

We’ll hear from Barb Chamberlain – Director of Washington State Department of Transportation’s Active Transportation Division — who has an impressive background in advocacy, communications, and was the youngest woman ever elected to the Idaho state legislature. This one-hour webinar will also ensure time for your questions and ideas.

Register here