How do you catch the attention of people driving in order to not just talk about safety but actually motivate safe driving? We were pleased to be joined recently by city officials in Boston, Seattle, and San Antonio, as well as Cambridge Mobile Telematics (CMT), to learn about one promising strategy.
In our September 28th one-hour webinar, we learned about CMT’s innovative “Safest Driver” program, a behavior-based program that uses telematics tools and feedback (and prizes!) to help curb the most threatening driving behaviors on our streets, including speeding and distracted driving. On average, the program users see an average reduction of 35% in phone distraction, 20% in hard braking, and 20% in at-risk speeding all within less than 30 days.