Acting with Urgency: What is the Road to Safer Vehicles?

by Leah Shahum | May 17, 2022 | in News, Webinars

In the third event in our series “Acting with Urgency,” we focused on the need to up the advocacy on another key component in advancing Vision Zero – safer vehicles. We shed light on what a big portion of today’s roadway safety risks are related to vehicles and underscored existing strategies to improve vehicle designs, policies and safety regulations that would save lives – if only they were implemented. And, we shared specific ways to add your voice to the calls for change (make your voice heard here by June 8, 2022, more details below).

We were joined by three savvy panelists who helped us dig into this topic: Angie Schmitt, author of “Right of Way: Race, Class, and the Silent Epidemic of Pedestrian Deaths in America”; David Zipper, Visiting Fellow at Harvard Kennedy School; and Tara Gill, Senior Director of Advocacy and State Legislation at Advocates for Highway and Auto Safety.

Safer Vehicles is a pert of the Safe System Approach

Safer Vehicles is one of five focus areas in the U.S. Department of Transportation’s (U.S. DOT) new National Roadway Safety Strategy (which is worth reading because it lays out much-needed changes to the status quo and sets the goal of zero roadway deaths). These changes will not happen easily or automatically, because entrenched interests and inertia lean toward the status quo.

As we know, traffic deaths are rising – most alarmingly amongst people outside the vehicles. The proportion of people killed “inside the vehicle” has declined from 80% in 1996 to 66% in 2020, the proportion of people killed “outside the vehicle” has increased from 20% in 1996 to 34% in 2020 (source).

Why the stark difference? Many point to the fact that significant safety advances made in the past few decades have focused on protecting people inside vehicles – seat belts and air bags –  with very little (almost none) focused on the safety of people outside the vehicles.

But it does not have to be this way. Technologies, policies and regulations are available now  – and are already used in some places – to significantly improve the safety of people both inside and outside vehicles. Of course, increasing the safety of vehicles is just one piece of the puzzle, along with much-needed underlying investments in Complete Streets; slower, safer speeds; and fewer motor vehicle trips, i.e. more transit, walking, and biking options.

Opportunity to change the broken status quo

We have an important opportunity now to advocate for improved vehicle safety features, as the nation’s New Car Assessment Program (NCAP) is being reviewed and updated. This system tests and rates the safety of new cars sold in the U.S., and federal law requires the ratings are displayed to help purchasers make their decisions. 

The U.S. NCAP program was once a well-respected model around the world for encouraging vehicle safety, but today it lags dangerously behind. For instance, despite the appalling increases in traffic deaths amongst people walking and biking, the U.S. NCAP focuses only on the safety of vehicle occupants. Meanwhile, NCAP programs in the European Union, Australia, China, Korea,and Japan all include pedestrian safety tests. Euro NCAP also has detection of people biking and most new cars are equipped with technology to avoid hitting bicyclists. Not surprisingly, fatalities amongst people walking and biking in Europe have been declining for years, as their deaths have increased in the U.S.

There are other technologies that would significantly diminish the numbers and severity of some of the most predictable and dangerous causes of roadway injuries and deaths. For instance, there are tools – available today – that can prevent impaired impaired driving crashes and others to prevent vehicles from exceeding the speed limit. 

If these life-saving technologies are available (and already used in many parts of the world), why in the world aren’t all vehicles equipped with them? Couldn’t these – and others – be required as standard features, at least in all new vehicles sold?

And, a reminder that NCAP was not intended to replace performance standards, but rather incentivize safety and innovation on top of the standard. Safety standards for the crash avoidance technology should be issued ASAP to ensure the technology works as needed, with NCAP playing the role of incentivizing an even better version.

If you’re feeling a big dose of frustration – like we are – now is the time to advocate for change. The U.S. DOT’s National Highway Traffic Safety Administration (NHTSA) has proposed changes to the New Car Assessment Program (NCAP) and is soliciting feedback. The deadline to make online comments is June 8, 2022. Our friends at Families for Safe Streets created this summary and suggested talking points. We encourage you to submit your comments.

One more, big, dangerous thing…

While it’s important to advocate for more automated safety technologies in vehicles, as described above, this does not address an elephant in the room, which is the supersizing of vehicles across the country. Simply put, personal vehicles are getting bigger, heavier, and more dangerous, especially for people outside those cars.

More than three out of every four new passenger vehicles sold in the U.S. are truck and SUV models. Many of these are designed to be so tall that the driver cannot see someone in front of them, especially a smaller-size person (see the image below, which shows how much distance is needed for the driver of this truck to see in front of her/himself — in this case, the length of 10 children).

Photo credit: KMPH

A recent study from the Insurance Institute for Highway Safety (IIHS) found that, compared to sedans, SUVs are two times more likely to strike pedestrians while turning. And in the event of a collision, the vehicle’s grille is positioned to hit a person’s torso instead of her legs, increasing the risk of severe injury, while the laws of physics dictate that a heavier vehicle will apply more force upon impact.

With U.S. pedestrian deaths at a 33-year high, one recent study found that over a thousand lives would have been saved if Americans had not replaced millions of sedans with SUVs over the last two decades. And the popularity of these enormous vehicles continues to grow (as does their size).

This outsized safety problem needs to be part of the NCAP update being considered. And beyond that, given the known dangers of super-sized vehicles, hood and bumper standards should be prioritized as a safety issue by U.S. DOT, rather than relegated to NCAP and consumer choice.  

Reminder: Submit your online comments – whether speaking for yourself or on behalf of an organization that cares about preventing traffic deaths and injuries by June 8, 2022. Check out this helpful tip sheet from Families for Safe Streets on the how/what/when/where/why.

Read more about this topic here:

And, check out the first two events in our “Acting with Urgency” series: Introduction event summary and focus on Safer People here.

Recent Posts

Recent Webinars

Newsletter Sign Up

Fields with a * are required.

Related News

Vision Zero Network Welcomes Odion Ovbiagele
Q&A with Our New Project Associate Please join us in welcoming Odion Ovbiagele to the Vision Zero Network team as Project Associate. Odion has been drawn to the intersection of safe mobility, racial equity and public health and will bring her passion to our Vision Zero work. In her role as Project Associate, Odion will …

Vision Zero Network Welcomes Odion Ovbiagele Read More »

How to Advance Vision Zero with Safe Streets Grants
So you know that Vision Zero – a fundamental shift in how we approach roadway safety – takes strong leadership, a willingness to change the status quo, and a focus on equitable and effective safety strategies. Of course, money helps too. You’re in luck! The new Safe Streets & Roads for All (SS4A) federal grants …

How to Advance Vision Zero with Safe Streets Grants Read More »

Join us November 20: World Day of Remembrance for Road Traffic Victims
Remember. Support. Act. Please join us for the annual World Day of Remembrance for Road Traffic Victims on Sunday, November 20, 2022. This is your chance to remember those lost and injured in crashes and to bring extra urgency to your advocacy for change. This year’s event is especially timely, as the number of people …

Join us November 20: World Day of Remembrance for Road Traffic Victims Read More »